Marketing the Moon: The Selling of the Apollo Lunar Program

While there have been countless books about the technical aspects of the Apollo program, this book delves into how Apollo was marketed to the American public. Given that many space advocates have been holding their breath for decades in the hope of another Apollo style program, this should be interesting reading for them.
Author: 
David Meerman Scott
Richard Jurek
Genre: 
Non-fiction
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Year: 
2014
GoodReads: 
4.24
ISBN-13: 
9780262026963